Intellectual property protection for the trademark 'Cucina Rustica' / Patty Rigunan Tarape

Year : 2012

Number of Pages : 108 leaves

Executive Summary

Trademark is a common IP that serves a very important role in a business or organization. It provides the general public a means to identify the mark with the provider of goods and/or services. This means that the general public equates the mark with the reputation of the goods and/or services (www.brandwiselaw.com). Hence, an enterprise's trademark can frequently be its most valuable asset that can strengthen corporate and brand identities. MBI is a small business venture in 2011 that manufactures premium blend pasta sauces. MBI also acknowledges the importance of protecting its intellectual properties as a brand management strategy. It believes that while the best defense against copycat competitors is to stay ahead of with a continuous stream of innovative, highly differentiated, and superior products, it is equally important to seek as much legal protection of its entry-to-market brand Cucina Rustica.