Number of Pages : 65 leaves
Adviser : Prof. Ma. Elizabeth Francisco
Abstract
Today's era of digitization, automation, and social media contributes to the emerging use of Data Analytics to generate perceptions for decision-making and support predictive analysis towards a specific objective. As it is defined, Data Analytics is the science of generating valuable insights from raw data. Data Analytics has its proven benefits applied in different industries such as healthcare, retail, and transportation in both private and public organizations globally.
As an emerging area of discipline, this study aims to provide the forecast of Data Analytics in the Philippines for the next five years. The result of this study will reveal the current technological capabilities and resources of the Philippines to support Data Analytics. This study also provides insights into how organizations will benefit from Data-Driven decision making.
This study will be done through Scenario Building as a technique in the Technology Foresight study. Scenario Building is composed of ten stages which involve steps focused on the identification of the focal issue, environmental scanning, identifying key predictable variables and critical uncertainties, selection, and development of scenarios and assessment.
At the end of this study, possible future scenarios of Data Analytics in the Philippines along with the conclusions and recommendations will be presented. It will also serve as a strategic guide for professionals and organizations in both the public and private sector in the Philippines that are planning to implement or already using Data Analytics solutions across different industries.
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