Tactical technology plan for Gulf United Corporation / Voltaire R. Domingo

Date : April 2011
Number of Pages : 40 leaves
Adviser : Prof. Glen A. Imbang

Abstract

Gulf United Corporation is the newest member of the Airline industry here in the Philippines. The company serves as the official service provider for Etihad Airways, the National Carrier of the United Arab Emirates. Being in the industry for just around 7 months this December, GUC is still a struggling fledgling, compared to its rivals who have been in the market for decades.

GUC is poised to break into the market, armed with a very powerful partner in Etihad Airways. With its experienced crew in the helm, GUC is expected to exceed the expectations in the next 3-5 years. With the challenge to achieve their goals, the company's business strategy is put into the test.

In order to successfully carry out the plans of GUC, they would be needing technological support, especially for their operations. In this paper, we will be discussing the tactical technology strategy for operations of Gulf United Corporation, which will be supporting its overall business strategy. The tactical strategy will work as the support engine of the business strategy of GUC, which is to sell Etihad Airways in the Philippine Market. Several methods of forecasting will be used in order to create a wholistic view of the tactical plan.