Number of Pages : 50 leaves
Adviser : Prof. Glen Imbang
Abstract
The aim of this study was to integrate different business and strategic concepts to develop a strategic plan for a legal technology startup which primarily offers a cloud-based platform for managing the different aspects of legal operations, from task management to billing, which are not addressed by the majority of the startups in Asia, particularly in the Philippines. It utilizes technologies such as data analytics and machine learning to provide systematic solution for legal practice woes. This study covers strategic concepts such as internal and external analyses, scanning and analysis. The strategic management cycle was used as the core framework for this research. The researcher examined models and frameworks on strategy that would integrate business operations, finance, and marketing into one document with respect to technology and infrastructure. With the pressure to modernize lest face competitive disadvantage among lawyers and firms in the present times, legal technology startups are well positioned to address the gaps between law and innovation. While other industries have long embraced cutting-edge technologies, the legal profession has yet to adopt present day technologies such as cloud and artificial intelligence. Nevertheless, with the changing behavior of young lawyers and demand for efficiency by both lawyers and clients, the researcher strongly believes that there will be increased adoption of legal technology solutions in the near future. To conclude, the researcher believes that legal industry is ripe for innovation and a gold mine for legal tech startups. The startup discussed on this paper will be able to capture the market with the right strategic tools/techniques and business concepts from Technology Management (TM) classes.
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