Year : 2004
Number of Pages : 49
leaves
Adviser : Dr. Roger D. Posadas
Executive Summary
This
paper aims to put forward a business plan towards the development of a
technology-based enterprise that designs and manufactures automation
equipments. If we are to promote R&D in the private sector, it must be
shown to be a way to generate profit. This profit could only be maximized if
R&D could be focused into developing a product with a ready market through
the establishment of a new enterprise. The plan is based on the efficient
utilization of knowledge capital and the development of knowledge networks. A
cost-efficient rapid product development methodology based on a virtual R&D
network will be proposed. This is an alternative to the costly traditional
R&D model that most Filipino SMEs cannot afford. After the development of a
new product, successful commercialization will be supported by the development
of other knowledge networks. The result will be a virtual organization composed
of a core technology competency supported by knowledge networks in marketing,
manufacturing and sales. Continuous learning and innovation is also promoted as
the key to business competitiveness and growth.
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