Year : 2009
Number of Pages : 66
leaves
Adviser : Dr. Roger D. Posadas
Executive Summary
The
Republic Act 9502, or The University Accessible Cheaper and Quality Medicine
Act of 2008, was signed into law by President Gloria Macapagal-Arroyo on June
2008 and was effective on November 2008. Significant provisions include : (1)
parallel importation, (2) limitations on patent protection, (3) early working
principle, allowing local firms to work on patented drugs, and (4) imposition
of Maximum Retail Prices (MRP). Using a Conceptual Framework derived from a
Technology Management concepts and models including
Structure-Conduct-Performance Model, Porter's Five Forces Model, Marketing Mix
Concept, Twiss's Model of Innovation and Forbes and Wield Product Process
Proprietary Matrix, this qualitative, exploratory and predictive research study
aims to evaluate the impact of the newly implemented Republic Act of 9502 on
the Philippine pharmaceutical industry, specifically on medicine prices, local
technological capability and market shares. This research shows that Republic
Act 9502 will be successful in decreasing medicine prices in the local market
mainly due to parallel importation of cheaper products and imposition of price
ceilings-by how much and for how long will depend on the political will of the
national government. However, Republic Act 9502 does not drive the development
of a local technological capability on pharmaceuticals. It may discourage firms
from conducting research in the country and shift their focus to marketing and
distribution. There may be market share changes in the short term due to the
immediate effect of the cheaper alternatives. However, the innovative
capabilities of the multinational players will enable them to maintain their
dominance of the local market in the long run. The Republic Act 9502 is an
immediate political solution to a long standing national problem. In an
innovative industry, there is no way to compete but to continuously innovate. A
complementary legislation focusing on building the local technological
capability may be necessary to achieve a sustainable solution. Only with an
innovative domestic technological capability can bring stable low medicine
prices and Filipino dominance of the local pharmaceutical industry.
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